Rodan + Fields To Enter Japan

Dermatologist-developed US skin care brand Rodan + Fields, LLC has unveiled plans to launch in Japan next year with new product formulations designed exclusively for the Japanese market. This will be the company’s foray into the Asian marketplace.

“We are looking forward to the opportunity to enter this important market and bring our innovative, regimen-based skincare brand and business proposition to Japan,” said Diane Dietz, president and CEO. “Our brand heritage resides in giving women life changing skincare through the highest quality products and it makes Japan a natural next step as we expand Rodan + Fields' global footprint.”

The company says it has spent five years developing skin care regimens and formulas tailored specifically for the market, and that the formulas have undergone clinical testing in Japan to ensure their efficacy for this market.

“The best skin of your life has no borders – as dermatologists, we understand the universal importance of healthy, beautiful skin and believe our innovative solutions made specifically for this market are a strong fit for Japan, one of the world's most sophisticated skincare markets,” said Dr. Katie Rodan, co-founder of Rodan + Fields, which was ranked No. 17 in Happi's most recent Top 5O Report, which profiles the leading marketers of household, personal care and beauty proudcts based in the US.

“After five years of intensive research and product testing in Japan, we are bringing life-changing skincare and the confidence it inspires to the discerning Japanese market,” said Dr. Kathy Fields, co-founder of Rodan + Fields.

In addition, the company’s non-profit Prescription for Change Foundation is partnering with Kids' Door, a group dedicated to helping young people in Japan succeed in school and in life. This effort will expand Kids' Door programs to reach 3,000 more high school students with educational assistance, counseling and basic nutrition to help them graduate from high school and enter university. It will also help those who have dropped out of school to achieve a high school equivalency and find employment. The grant will target young people living in Adachi ward, an underserved neighborhood in Tokyo.